A New York Times Bestseller

You Are The Placebo Book Cover

Throughout history up until present, many cultures have traditionally experienced the effects of verifiable healings, along with hexes, curses, witchcraft, voodoo, and other mysterious phenomena. These effects-many of which were elicited by unscientific means-were brought about by the beliefs and lore of the society. Even today, pharmaceutical companies use double- and triple-blind randomized studies in an attempt to exclude of the power of the mind over the body.

In You Are the Placebo, Dr. Joe Dispenza explores the history, the science, and the practical applications of the so-called placebo effect. Citing many amazing individual cases studies, this compelling book will empower you to personally use "the expectation of a particular outcome" to alter your internal states-as well as external reality-solely through the action of your mind. It offers the necessary understandings to change old beliefs and perceptions into new ones. In addition, it teaches a model of personal transformation that correlates with the placebo effect-without the need for any external influences ("placebos" such as sugar pills, saline injections, and so on).

You Are the Placebo combines the latest research in neuroscience, biology, psychology, hypnosis, behavioral conditioning, and quantum physics to demystify the workings of the placebo effect . . . and show how the seemingly impossible can become possible.

United States Hay House Publicity Manager
Erin Dupree, Publicist
Price: USA/CAN $25.95
Format: 6" x 9" Hardcover
ISBN: 9781401944582

You Are the Placebo

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Media Kit


You Are the Placebo - Promotional Materials

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About the Author

Joe Dispenza, D.C., first caught the public’s eye as one of the scientists featured in the award-winning film What the BLEEP Do We Know!? Since that movie’s release in 2004, his work has expanded, deepened, and spiraled in several key directions—all of which reflect his passion for exploring how people can use the latest findings from the fields of neuroscience and quantum physics to not only heal illness but also to enjoy a more fulfilled and happy life. Dr. Joe is driven by the conviction that each one of us has the potential for greatness and unlimited abilities.

As a teacher and lecturer, Dr. Joe has been invited to speak in more than 29 countries on six continents, educating thousands of people in his trademarked easy-to-understand, encouraging, compassionate style, detailing how they can re-wire their brains and re-condition their bodies to make lasting changes. In addition to offering a variety of online courses and teleclasses, he personally teaches three-day progressive workshops and five-day advanced workshops in the U.S. and abroad. Dr. Joe is also a faculty member at the International Quantum University for Integrative Medicine in Honolulu; the Omega Institute for Holistic Studies in Rhinebeck, New York; and Kripalu Center for Yoga and Health in Stockbridge, Massachusetts. He’s also an invited chair of the research committee at Life University in Atlanta, Georgia.

As a researcher, Dr. Joe explores the science behind spontaneous remissions and how people heal themselves of chronic conditions and even terminal diseases. He’s more recently begun partnering with other scientists to perform extensive research on the effects of meditation during his advanced workshops. He and his team do brain mapping with electroencephalograms (EEGs) and individual energy field testing with a gas discharge visualization (GDV) machine, as well as measure both heart coherence with HeartMath monitors and the energy present in the workshop environment before, during, and after events with a GDV Sputnik sensor. Epigenetic testing has been recently added to his research, as well.  

   As a corporate consultant, Dr. Joe gives on-site lectures and workshops for businesses and corporations interested in using neuroscientific principles to boost their employees’ creativity, innovation, productivity, and more. His corporate program also includes private coaching for upper management. He has personally trained a group of 40 corporate trainers who teach his model of transformation to companies around the world. He recently began certifying independent coaches in using his model of change with their own clients.

As an author, Dr. Joe has written You Are the Placebo: Making Your Mind Matter (2014), which is an Amazon Bestseller and hit the NY Times Bestseller List within a week of its release, which builds on his previous work: Breaking the Habit of Being Yourself: How to Lose Your Mind and Create a New One (Hay House, 2012) and Evolve Your Brain: The Science of Changing Your Mind (Health Communications, Inc., 2007), both of which detail the neuroscience of change and epigenetics.

Dr. Joe received his doctor of chiropractic degree from Life University, graduating with honors. His postgraduate training covered neurology, neuroscience, brain function and chemistry, cellular biology, memory formation, and aging and longevity. When not lecturing and writing, Dr. Joe sees patients at his chiropractic clinic near Olympia, Washington.


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Segment Ideas & Talking Points

1) How we can control our genetics: Like Dorothy in The Wizard of Oz, who had the power she sought all along but didn’t know it, we also possess a power that we may not have previously realized was ours—the keys that can set you free of the limitations of your own genetic expression.

2) Why you should believe in a healthier you: The placebo effect suggests that the more you believe in the cause, the better the effect. So if you believe that a particular substance, procedure, or surgery will work because you’ve been educated about its benefits, the better your chances of responding to the thought of improving your health and getting better because you assign more meaning to it.

3) Why change is difficult for us: You think somewhere between 60,000-70,000 thoughts in one day, and 90% of those thoughts are exactly the same ones we had the day before. As a result of this conscious or unconscious process, your biology stays the same. Neither your brain nor your body changes because you’re thinking the same thoughts, performing the same actions, and living by the same emotions—even if you secretly hope your life will change. You can’t change your life until you change your thoughts.

4) If we pretend we are younger, we can actually become younger: The new science of epigenetics has taught us that the mind can instruct new genes to behave in new ways, so when we act younger than we are, we can actually start to feel and look younger too, and there’s even scientific experiments to prove it.

5) Our answer to Nature vs. Nurture: Recent studies have shown that approximately 90% of our genes are affected by our experiences. This means that your genes are affected by your interactions with your family, friends, co-workers, and spiritual practices, as well as your sexual habits, exercise levels, and more. And if our experience is what activates a good number of our genes, then our nature is influenced by nurturing.

6) What happens to our brain when we meditate: Like hypnosis, meditation is a way to bypass the critical mind and move into the subconscious. The whole purpose of meditation is to take your attention off your outer world, your body, and time—and to pay attention to your inner world of thoughts and feelings. In terms of the placebo effect, it takes a similar high degree of suggestibility to be greater than the body and greater than the environment for an extended period of time—that is, to accept, believe, and surrender to the idea of your inner world being more real than your outer world.

7) A striking new study that’s a real game changer: It shows that irritable bowel syndrome (IBS) patients were able to dramatically improve their symptoms by taking placebos— even though they knew full well that the medication they were given was a placebo, not an active drug. Our brains and bodies are our own biological pharmacy that can mimic the drugs we take on a daily basis. There’s evidence to prove it.

8) How our attitudes, beliefs, & perceptions can heal or hurt our bodies: We have the power to create a new reality by shifting our attitudes, beliefs, and perceptions. So when people heal themselves using the placebo effect, they don’t accept the finality of their diagnosis, prognosis, or treatment. Nor do they believe in the most probable outcome or future destiny that their doctors outlined. And finally, they don’t surrender to the diagnosis, prognosis, or suggested treatment. Because they had a different attitude from those who did accept, believe, and surrender, they were in a different state of being.

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